Houston Boost https://houstonboost.com Digital Marketing For Houston Area Businesses Fri, 05 Oct 2018 12:22:12 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 How Often Should I Be Posting to My Blog? https://houstonboost.com/blogging-frequency/ https://houstonboost.com/blogging-frequency/#respond Thu, 09 Aug 2018 15:40:42 +0000 https://houstonboost.com/?p=6623 Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as unpredictable as it sounds. In truth, both camps are […]

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Why High Quality Content Matters More than Keywords for SEO https://houstonboost.com/content-quality/ https://houstonboost.com/content-quality/#respond Wed, 08 Aug 2018 14:31:44 +0000 https://houstonboost.com/?p=6605 Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank. In fact, Google’s approach to ranking has gotten so sophisticated that they’ve […]

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What is Mobile First Design? And Why Is It Important For Your Business? https://houstonboost.com/mobile-first/ https://houstonboost.com/mobile-first/#respond Sun, 29 Jul 2018 14:01:40 +0000 https://houstonboost.com/?p=6579 The internet is a mobile- first world now, and your website needs to embrace this shift to avoid missing out on opportunities. By prioritizing your mobile experience with user friendly design principles and an always on-the-go approach to content, you can reap bigger rewards from referral channels and compete more effectively for visibility. There’s no […]

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Retargeting: What It Is, And Why Every Business Should Use It https://houstonboost.com/retargeting/ https://houstonboost.com/retargeting/#respond Sat, 28 Jul 2018 17:25:53 +0000 https://houstonboost.com/?p=6569 Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. WIth retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website. […]

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2018 Trends in Facebook Advertising That Will Help You Reach Prospects https://houstonboost.com/2018-trends-facebook-advertising-will-help-reach-prospects/ https://houstonboost.com/2018-trends-facebook-advertising-will-help-reach-prospects/#respond Tue, 10 Jul 2018 02:25:49 +0000 https://houstonboost.com/?p=6285 Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions […]

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Five Digital Marketing Trends That Will Help You Grow Your Business In 2018 https://houstonboost.com/five-digital-marketing-trends-will-help-grow-business-2018/ https://houstonboost.com/five-digital-marketing-trends-will-help-grow-business-2018/#respond Tue, 10 Jul 2018 02:25:49 +0000 https://houstonboost.com/?p=6283 In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of the these trends will get a huge leg up […]

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6 Reasons Why Every Small Business Should Consider Video Advertising https://houstonboost.com/6-reasons-every-small-business-consider-video-advertising/ https://houstonboost.com/6-reasons-every-small-business-consider-video-advertising/#respond Tue, 10 Jul 2018 02:25:49 +0000 https://houstonboost.com/?p=6281 The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have a distinct advantage over their competition. Soon, video advertising for small businesses could become table […]

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Internet Marketing Basics for Your Home Business https://houstonboost.com/internet-marketing/ https://houstonboost.com/internet-marketing/#respond Thu, 31 May 2018 14:49:18 +0000 https://houstonboost.com/?p=6542 Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path. If you can master the art of internet marketing, your living room or home office can be just as good a place for generating personal wealth as any skyrise office building. You […]

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Here’s the 6 Facebook Changes You Need to Know About… And What They Mean for Your Business https://houstonboost.com/facebook-marketing/ https://houstonboost.com/facebook-marketing/#respond Fri, 18 May 2018 19:56:49 +0000 https://houstonboost.com/?p=6535 Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options than ever for connecting organically […]

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Boost Blog Traffic Using These Techniques for Promoting Your Posts on Facebook https://houstonboost.com/how-to-drive-traffic-to-your-blog-using-facebook/ https://houstonboost.com/how-to-drive-traffic-to-your-blog-using-facebook/#respond Mon, 19 Mar 2018 13:31:29 +0000 https://houstonboost.com/?p=6490 Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your blog. First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220 million people. Facebook also remains the most-used mobile app. 81% […]

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